The Dairy Alliance Launches Music Sweepstakes to Highlight Dairy Farmers' Role in Sustainable Nutrition

The Dairy Alliance, a nonprofit organization funded by dairy farm families across the Southeast, has launched two exclusive sweepstakes offering fans VIP experiences with country artist Maddox Batson. These initiatives aim to celebrate the region's vibrant music scene while simultaneously highlighting the crucial contributions of local dairy farmers to sustainable nutrition and community wellbeing.

The Meet Maddox in North Carolina: VIP Experience Sweepstakes will award up to four winners with two tickets each to Batson's I Need A Truck Tour performance at the Fillmore in Charlotte on September 27, 2025. The prize package includes backstage access to meet the artist, with each package carrying an approximate value of $119. This initiative demonstrates how nonprofit organizations can creatively engage communities while promoting agricultural awareness.

Simultaneously, the Tennessee Turn Up: Win Floor Seats to Maddox Batson Sweepstakes offers two winners premium floor seats to Lainey Wilson's Whirlwind World Tour featuring Maddox Batson at Nashville's Bridgestone Arena on October 2, 2025. These seats are valued at $1,369, with two additional winners receiving autographed Maddox Batson posters. The substantial value of these prizes underscores the organization's commitment to making a meaningful impact through charitable giving.

Farrah Newberry, CEO of The Dairy Alliance, emphasized the significance of this partnership, noting that Maddox Batson has actively championed the organization's mission to promote dairy's role in sustainable nutrition across the Southeast. The sweepstakes celebrate the deep connection between dairy production, music culture, and community building while sharing the positive impact of dairy farming throughout the region.

Eligibility for both sweepstakes extends to residents of Alabama, Georgia, South Carolina, Kentucky, Mississippi, North Carolina, Tennessee, and Virginia who are at least 15 years old. Participants under 18 require parental permission to enter. Complete rules and entry details are available at https://thedairyalliance.com/official-sweepstakes-rules#maddox-NC-2025 and https://thedairyalliance.com/official-sweepstakes-rules#maddox-TN-2025. Both sweepstakes remain open through September 15, 2025, at 11:59 p.m. ET, providing ample opportunity for community participation.

This initiative represents an innovative approach to charitable outreach, blending entertainment with educational messaging about sustainable agriculture. By partnering with a popular country artist, The Dairy Alliance effectively reaches broader audiences while maintaining focus on its core mission of promoting the nutritional benefits and sustainable practices of dairy farming. The sweepstakes model demonstrates how nonprofit organizations can leverage popular culture to advance their educational and community engagement goals, creating win-win scenarios that benefit both the organization and the communities it serves.