Rick Case Bikes for Kids Program Launches 44th Annual Holiday Bicycle Drive

The Rick Case Bikes for Kids program has launched its annual bicycle donation drive, marking the 44th consecutive year of providing holiday joy and mobility to children in need throughout South Florida. Community members can donate gently used bicycles at any Rick Case Automotive Group dealership in Broward County through December 20, continuing one of the region's longest-running charitable initiatives.

Since its inception, the program has collected and distributed more than 122,000 bicycles to children through strategic partnerships with organizations including the Boys & Girls Clubs, Habitat for Humanity, Women in Distress, and various local churches, synagogues, and schools. This extensive network ensures that bicycles reach children who might otherwise never experience the freedom and joy of bicycle ownership.

"Most of us can remember our first bike and that feeling of independence and joy that comes with it," said Rita Case, President and CEO of the Rick Case Automotive Group. "We bring that moment to kids in our community with Rick Case Bikes for Kids. What also makes it special is that for many of these kids, this is their first bike." This sentiment underscores the program's deeper impact beyond mere gift-giving, creating foundational childhood experiences that foster independence and self-confidence.

The program's success relies entirely on community participation, with donations accepted at seven Rick Case Automotive Group locations throughout Broward County. Participating dealerships include Rick Case Honda in Davie, Rick Case Acura in Fort Lauderdale, Rick Case Hyundai locations in both Fort Lauderdale and Davie, Rick Case Honda Cycles in Davie, Rick Case Fiat, Alfa Romeo & Maserati in Davie, Rick Case Volkswagen in Davie, and Rick Case Kia in Sunrise. All dealerships maintain consistent operating hours seven days a week, with specific scheduling details available at https://RickCase.com.

This initiative demonstrates how simple acts of generosity can transform unused bicycles into meaningful holiday gifts that create lasting memories for children across the region. The program's longevity and scale highlight the sustained community commitment to ensuring that childhood mobility and the associated developmental benefits remain accessible to all children, regardless of economic circumstances. By focusing on the fundamental childhood experience of bicycle ownership, the program addresses both practical transportation needs and emotional wellbeing, creating opportunities for physical activity, social interaction, and personal growth that might otherwise be unavailable to children in challenging circumstances.